Never miss a lead.
Book more jobs.
Grow your business.

Think of OperAi as a CRM on steroids. It's an AI-powered operational system built specifically for trade and service businesses — automating everything from the first enquiry through to payment and review.

It captures your leads from every channel, responds instantly, answers repeat questions, and works towards getting you a booking. Every conversation lands in one place — no more checking multiple inboxes, social accounts, or missed messages. It's all just there, in one place, working for you.

OperAi is primarily designed for trade and service-based businesses — flooring, electrical, plumbing, building, roofing, painting and decorating, carpentry and joinery, and landscaping. It's also a great fit for estate agents, salons, barbers, and any business that receives a high volume of enquiries.

If you're losing leads because you can't get to the phone fast enough, or you finish work and then spend your evening replying to messages, OperAi is built for you.

It's not the right fit for large enterprises with dedicated sales teams who chase and follow up manually as part of their job — those organisations have different needs.

The two biggest problems in any service business: missed calls and slow follow-ups.

Most customers go with whoever comes back to them quickest — that's not opinion, that's fact. Better communication equals better business.

Imagine this: you finish work, sit down at 9pm to look at your inbox, and there are three new enquiries from earlier in the day. By that point, two of them have already booked someone else.

With OperAi, those leads are already taken care of — responded to instantly, qualified, and either booked in or sitting in your pipeline ready for you to pick up. When you finish work, you're seeing tomorrow's jobs — not chasing yesterday's missed messages. Evenings and weekends become yours again.

The difference is the AI layer and full automation.

Standard CRMs are good — they store contacts, show you a pipeline, give you a place to type notes. But they don't actually do anything for you. They wait for you to do the work.

OperAi responds to leads on its own, moves jobs through your pipeline as they progress, and surfaces what needs your attention. You're not feeding the system — the system is working for you.

Genuine question and a fair one. Here's the honest answer:

OperAi is cheaper, more efficient, and works 24/7. It doesn't take lunch breaks or toilet breaks. It doesn't book annual leave or call in sick. It doesn't miss the phone because it's in another conversation, on a site visit, or dealing with someone in store.

If you're hiring, hire people for what humans do best — the physical face of your business, doing the actual job, building real relationships with customers in person. Let OperAi handle what it's great at: instant responses, capturing every lead, and making sure nothing slips through the cracks.

Core (£395/month) — for businesses tired of slow response times and missed enquiries. Instant missed-call SMS text-back, unified inbox, pipeline view, lead source tracking.

Pro (£495/month) — for businesses ready to scale without hiring more staff. Everything in Core, plus an AI receptionist that answers your calls, captures details, and books appointments automatically. Includes AI SMS & WhatsApp replies for booking enquiries.

Ultra (£695/month) — for businesses that want fully autonomous AI handling enquiries and calls. Everything in Pro, plus AI trained on your full business knowledge base — so it can answer detailed customer questions, handle complex enquiries end-to-end, and respond to quote requests automatically.

The setup fee covers the time, knowledge, and complexity of building the system around your specific business — bespoke configuration, integrations, AI training (where applicable), workflow design, testing, and 1-on-1 training.

Think of it the same way you'd think of fitting costs for installing flooring, or a bricklayer building a wall — the materials are one cost, the skilled work to put it all together is another. Both are necessary, both have a value.

No long-term contracts — you're locked in for the first 3 months only.

Why 3 months? Because that's how long it takes to genuinely see results:

First 30 days: the system goes live and you get used to it.
Days 30-60: the real benefit kicks in and you start trusting the process.
Days 60-90: you're feet-up, trusting OperAi to do what it's built to do, with three months of reporting to look back on.

If after 90 days you decide it's not for you — no hard feelings, we'll unplug the system. After that, we run month-to-month.

Setup fees aren't refundable — that's time already spent building your system. But what we offer is unlimited support and changes to get it right.

Sometimes what feels like "it's not working" turns out to be a fixable mismatch — a workflow that needs tweaking, a feature you didn't know you had access to, or a different plan that fits your needs better. We'll work through it with you.

If we genuinely can't deliver what was promised within a fair window, we'll always have a straight conversation about it. We stand behind the work — your success is how we grow.

Honest question to ask yourself: what does "basic" actually look like to you?

OperAi isn't a basic system, but it makes things basic for you. Rather than the cost of an extra staff member, it fully automates your call flow, lead capture, and pipeline — taking the stress and extra work off your plate completely.

The real question isn't "is this expensive?" — it's "how much is it worth to get my evenings and weekends back, while never missing another lead?" For most trade owners, the answer pays for the system several times over.

Our 21-day implementation guarantee is the ceiling — we aim to have you up and running before then.

Setup is a partnership. We're building your system bespoke from scratch — that takes time and proper testing before going live. The faster you provide the information and content we need, the faster you launch. As long as you're responsive, most builds are live within 14-18 days.

If you're keeping an existing CRM and want OperAi as the AI layer on top, integrations and testing add a bit more time — but it's still well within the 21-day window.

None at all. If you can use a phone, tablet, or laptop, you can use OperAi.

Daily admin time really depends on the volume of leads you receive, but here's a guide:

Core: 20-45 minutes a day reviewing leads and managing your pipeline.
Pro: 10-25 minutes a day — the AI handles initial booking conversations, you're mostly reviewing.
Ultra: 5-15 minutes a day — the AI handles enquiries end-to-end, you check in on what it did.

Every minute saved by upgrading is a minute back to your day — or back to actual revenue work.

Either — your call.

OperAi can fully replace your existing CRM, or sit on top of what you've already got as the AI and automation layer. If you're comfortable with your current setup but want the AI benefits, we'll integrate where we can.

That said, we recommend the full OperAi system for the best performance — when everything talks to everything else, the results compound. During your discovery call we'll walk through your current tools and give you a straight answer about what works seamlessly versus what would need more configuration.

Day 1. The system is live, missed calls trigger instant text-backs, leads land in your pipeline, you stop losing weekend enquiries.

Weeks 2-3. Patterns start to emerge. You can see exactly how many leads were being missed before — the difference is real and visible.

Month 1. Your first proper reports are ready. Now you can put a £ figure on what OperAi has saved you. Most clients are surprised at how much was slipping through before.

Training is 1-on-1, never a generic video library where you're left thinking "what am I doing wrong?"

We run training over a Teams call (with screen share) or in person — whichever works best for you. You're live in the hot seat, getting immediate answers as questions come up.

And it doesn't stop there. Ongoing support and training is included free of charge, even after the 21-day implementation. Need a refresher in three months? Book a session, no extra charge.

It's much more than a chatbot.

OperAi's AI is a complete knowledge base (depending on your plan) that can communicate across multiple channels — over the phone, via WhatsApp, via SMS. It can answer questions about your business, book appointments, handle FAQs, and qualify leads.

In a nutshell: it takes the mundane, repetitive work off your plate and lets you focus on actually doing your job. Modern AI is genuinely powerful — and getting better all the time. This isn't a 2015 chatbot pretending to be smart.

Mistakes are uncommon and architecturally prevented — but let's be straight: AI isn't perfect, and ours is no exception.

Here's how OperAi minimises errors: the AI is trained tightly on your specific knowledge base, not allowed to freelance answers. Every conversation is logged and reviewable, so if something does go wrong, we trace exactly what was said, fix the source (a price that changed, a promotion that ended), and prevent it happening again.

And like any sensible business, final pricing is always confirmed before any work begins — that's standard trade practice anyway. The AI's job is to engage, qualify, and book — not to commit you to anything binding without your sign-off.

Absolutely. The AI is highly customisable to match the feel you want your customers to experience.

You can set the tone (friendly, professional, warm, no-nonsense), give it a voice and accent, choose its gender and age range, and even give it its own name and identity.

A flooring company in Manchester can have a friendly Northern voice. An estate agent in London can have a polished, professional one. The AI represents your brand — so it should sound like your brand.

In most cases (depending on your plan), the AI handles enquiries end-to-end — answering, qualifying, booking.

But the AI is also smart enough to know when to step back. If it senses a caller is frustrated, confused, or not getting the answer they need, it hands off to a real human — you, or your team. The AI isn't trying to replace human relationships; it's protecting your time so you can focus on the conversations that genuinely need you.

Data protection is taken seriously at every level.

All customer data is encrypted in transit and at rest, and handled in line with UK GDPR. As part of onboarding, we'll walk you through how data is managed in your account — including retention, access, and deletion.

For specific compliance questions or if your business has formal data-processing requirements, get in touch — we're happy to share more detail directly.